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Excel how-to guide

How to countifs active customers in Excel

Build quick KPI tiles for dashboard summaries without creating a pivot table.

intermediateMath & StatisticsCOUNTIFS reference

Step-by-step instructions

How to countifs active customers3 steps

1

Point COUNTIFS at the status column and require the value Active.

2

Add the segment column as a second condition.

3

Reference the selected segment from a summary cell like G2.

Example data

Worked example

CustomerStatusSegment
AcmeActiveEnterprise
NovaActiveSMB
LunaInactiveEnterprise

Common mistakes

Errors to watch out for

Count is too low

Check for extra spaces or inconsistent labels like Active vs active in your source data.

FAQ

Frequently asked questions

Can COUNTIFS count date-based activity too?

Yes. Add another criteria range and a date condition to further narrow the result.

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